Why “Well-Known Brand” Doesn’t Equate to “Best Solution”

Are you brand conscious? If you’re focused solely on “big name,” on-premise software solutions, you might want to rethink your strategy. It can pay off to let go of the well-known brands and investigate other options that offer integrated, cloud-based solutions.

Here are four key reasons to stop name dropping and start shopping around:

1. Support for on premise software expires. If you purchased software 5 to 10 years ago, you may be in for a rude awakening. After a few years and upgrades, your manufacturer will likely stop supporting the “old” version that’s now installed on your server. You may still use it, but they’re not going to support it. Or you. What happens next? You have to purchase a new version to get current. Sort of a forced upgrade, if you will.

2. You are running disparate systems. Your accounting system is in QuickBooks, your inventory control is in an Access database, and your CRM is on yet another platform. At some point, you’re going to reach the tipping point and want to reduce inefficiencies by bringing all of these systems together with an integrated solution.

3. You’re opening up new offices and locations in the U.S. or in another country. Now it’s time for one consolidated system that can serve multiple markets with one unified effort.

4. You can’t get the information you need in a timely manner. Your rapid growth means you need better information management to make split-second decisions that result in rapid-fire decision-making. You can access real time reports and graphs, and create user dashboards that are completely customizable and configurable to match each individual’s role and responsibility.

Whether you’re facing one or all of these issues, an integrated, cloud-based solution brings your organization – sales, purchasing, accounting, marketing – together. Everyone has real-time access to the information they need, when they need it.

When you let go of the concept that your software must operate on site and be one of the top software “brands,” you open up a world of opportunity. No more buying and installing new servers and worrying that your vendor will stop supporting your version of the software. It doesn’t matter if you’re opening a new office location, need access at the warehouse, or have salespeople working remotely. Because when you work in the cloud, you launch a web browser, and that’s it. Everyone is up and running and working on the same unified system.

Big companies are just that – big. And unwieldy. They lack the ability to react quickly to your needs. Let a smaller cloud software company know what you need and you’ll get a quick response. No layers of bureaucracy to maneuver through, no team of consultants who have to give their stamp of approval, and no paying of millions of dollars and waiting for months to get the service and attention you need right now.

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